How I Batch a Month of Social Media Posts in 2 Hours

Social media used to be my guilt spiral. I’d post inconsistently, stress about what to say, and spend way too long on posts that got twelve likes.

Now I batch a month’s worth of content in about two hours. It’s not magic—it’s a system. Here’s exactly how it works.

The Problem With “Daily Posting”

The advice sounds reasonable: post consistently, engage daily, stay top of mind.

In practice? You’re context-switching constantly, staring at blank screens, and treating social media like a full-time job when you have an actual business to run.

Batching fixes this. You do the creative work once, then schedule and forget.

The 2-Hour Workflow

Hour 1: Generate the Raw Material

Step 1: Brain dump your content pillars (10 minutes)

List 3-5 themes you can always talk about. For me:

• Practical business tips
• Behind-the-scenes of publishing
• Quick wins people can implement today
• Common mistakes I see
• Tools and resources I use

Step 2: Generate post ideas with AI (15 minutes)

Here’s my prompt:

I run [BUSINESS TYPE]. My audience is [WHO THEY ARE].

My content pillars are:
1. [PILLAR 1]
2. [PILLAR 2]
3. [PILLAR 3]

Generate 30 social media post ideas—mix of:
- Quick tips (actionable in under 5 minutes)
- Observations/opinions (conversation starters)
- Behind-the-scenes glimpses
- Questions to ask my audience

Make them specific, not generic. No "10 ways to boost productivity"—give me angles that feel fresh.

Step 3: Draft the posts (35 minutes)

Pick your best 20-25 ideas. For each one:

Write a [PLATFORM] post about: [IDEA]

Guidelines:
- Hook in the first line
- One clear point
- End with engagement (question, CTA, or strong statement)
- Tone: [YOUR TONE - e.g., "conversational, slightly irreverent"]
- Length: [PLATFORM APPROPRIATE]

I run these in batches of 5. Takes about 7 minutes per batch.

Hour 2: Edit and Schedule

Step 4: Human review (30 minutes)

This is where you earn your keep. AI gives you a solid B+. Your job is to:

• Add your actual voice and quirks
• Include specific examples from your business
• Cut anything that feels generic
• Add relevant hashtags or mentions

Step 5: Schedule (30 minutes)

Load everything into your scheduler (Buffer, Later, whatever you use). I aim for:

• 4-5 posts per week
• Mix of content types
• Best times for my audience (check your analytics)

The Posts That Perform Best

After doing this for months, patterns emerge:

Winners:

• Specific, contrarian takes (“Unpopular opinion: You don’t need a content calendar”)
• Quick tips with immediate payoff
• Honest behind-the-scenes moments
• Questions that are easy to answer

Losers:

• Generic motivation
• Anything that starts with “Did you know…”
• Long threads that should’ve been blog posts
• Obvious engagement bait

Sample Posts From My Last Batch

Quick tip format:

“Stop writing ‘I hope this email finds you well.’

Start with why you’re emailing.

You just saved both of you 5 seconds and 0 people miss the pleasantry.”

Observation format:

“The businesses I see struggling with AI aren’t using it wrong.

They’re using it for the wrong things.

AI is great at first drafts and variations. Terrible at strategy and judgment.

Match the tool to the task.”

Question format:

“What’s one task you do every week that you secretly hate?

(Mine is writing email subject lines. Finally automated it.)”

Why This Works

1. Creative work happens in creative mode. No context-switching.
2. Editing is easier than creating. AI gives you raw material to shape.
3. Consistency becomes automatic. Posts go out whether you’re busy or not.
4. You stay strategic. Monthly batching forces you to think about themes, not just individual posts.

The two hours I spend batching saves me at least eight hours of scattered daily posting. And the posts are better because I’m not rushing them between meetings.

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Want more AI workflows like this? 365 Days of Doing Business with AI has a complete section on marketing and content creation—prompts, templates, and systems you can steal.